How the New Wave of Influencer Marketing Redefines the Concept of Digital Marketing ?

In today’s digital era, the landscape of marketing has undergone a significant transformation. Traditional advertising methods are gradually giving way to more innovative and targeted approaches. One such revolutionizing force is influencer marketing, which has emerged as a powerful tool in the marketer’s arsenal. Influencer marketing harnesses the reach and influence of social media personalities to promote products and services. This blog explores how the new wave of influencer marketing is redefining the concept of digital marketing, revolutionizing brand promotion, and shaping consumer behavior.