Category: Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action

Mapping Content Performance

Google Analytics Report for Mapping Content Performance

Introduction The internet is flooded with content that can be accessed by users in a button’s click. While some pieces are of scholarly proficiency which offers high – value to the readers some of them just fail to leave the mark. Consequently, these poorly created pieces of content lag in generating quality traffic for digital ...

Digital Marketing in the Times of COVID-19

Digital Marketing in the Times of COVID-19

Digital Marketing: The Pragmatic Shift For Businesses Given the prevalent conditions due to the outbreak of COVID-19, a significant number of businesses have started to operate remotely. Business owners are resorting to digital mediums for marketing their brands, products, and services. In the coming days, we all shall see how Digital Marketing is going to ...

Content Marketing, Importance, And Strategy

Content Marketing, Importance, And Strategy

‘Content Marketing’ has been around for a significant time now. However, if you aren’t proximately related to the Digital Marketing industry, chances are that you may struggle to understand its meaning. In view thereof, our Content Marketing experts have created this guide to explain Content Marketing, Its Importance, And Strategy to our readers.  This is ...

Top Digital Marketing Trends For 2020

Top Digital Marketing Trends For 2021 (Updated)

With each passing year, the Digital Marketing Trends keep becoming increasingly dynamic in nature. Hence, it is significant to keep up with the latest digital marketing trends in order to attract the right kind of target audience and build a viable presence in the online marketplace.  With the advent of a new decade altogether, digital ...

Social Media Marketing

Social Media Optimization Strategy For 2021

Brands have been making use of social media channels to interact with their customers, advertise their products and services, generate leads, grab opportunities for sales, and earn revenue for a very long time. However, witnessing the surge in the number of users, it has become more significant to refine and update the social media optimization ...

Attract Customers Online

How to Easily Attract Customers Online?

If you are selling your products or services from a virtual storefront, a strong presence in the digital world along with a potent marketing strategy is mandatory for attracting customers and retaining the old ones.   By using a combination of pragmatic techniques, you can generate both quality and quantity traction for your digital business. You ...

WhatsApp Business Cataloge

How to create WhatsApp Catalog?

WhatsApp was created in the year 2009 by two former Yahoo employees, Brian Acton and Jan Koum. WhatsApp is known for its simplicity and performance. WhatsApp has around 2 billion active users in 180 countries. Alone United States has 68.1 million active users on WhatsApp.  Facebook acquired WhatsApp for $19 billion in 2014 and it ...

Digital Marketing Consultant

What is Google SERP?

Google SERP is not a technical jargon but it is important for all the website owners to understand in detail. Google SERP stands for the search engine result page. When we search for anything in google, google returns us some data in the listing format and each page has around 10 results. Let us understand ...