Digital Marketing

Digital marketing is a smart way to reach your audience. this is not just a fancy buzzwords you should use to sound smart in meetings, but this is a real deal. Still wondering: what is digital marketing? Read these articles and this will help you achieve your goals and generate leads in 2020.

Google Analyics 4 Banner

Google Analytics 4 (GA4) vs Universal Analytics – What is the difference?

In the later part of 2020, Google introduced the latest version of Google Analytics –version 4 (GA4). GA4 will be replacing GA3 or more commonly known as Universal Analytics – the preferred analytics measurement tool that entrepreneurs from all sectors of the global economy rely on to keep tabs on the overall performance of their ...

Google Analytics Trends in 2022

2022 Google PPC Trends Marketers Must Not Avoid

Digital Marketing is not only dynamic but encompasses a variety of tactics within it. Pay-Per-Click Advertising, more popularly recognized as PPC, is one of them.  PPC advertisements let users click on them and browse products that are for sale on any website. These digital advertisements are hosted on a publishing site that charges money to ...

Google Analytics G4

Google Analytics Report for Mapping Content Performance

The internet is flooded with content that can be accessed by users in a button’s click. While some pieces are of scholarly proficiency which offers high – value to the readers some of them just fail to leave the mark. Consequently, these poorly created pieces of content lag in generating quality traffic for digital marketers.   ...

What is Social Media Marketing and How to Use It?

What is Social Media Marketing and How to Use It?

Social Media Marketing has been helping businesses to reach their target audience through the means of social networking platforms for a considerable while. So, if you are not reaching out to your prospects on platforms such as Instagram, Facebook, YouTube, etc. your business is missing the chance of enhancing their digital growth and multiplying their ...

Mapping Content Performance

Google Analytics Report for Mapping Content Performance

Introduction The internet is flooded with content that can be accessed by users in a button’s click. While some pieces are of scholarly proficiency which offers high – value to the readers some of them just fail to leave the mark. Consequently, these poorly created pieces of content lag in generating quality traffic for digital ...

Digital Marketing in the Times of COVID-19

Digital Marketing in the Times of COVID-19

Digital Marketing: The Pragmatic Shift For Businesses Given the prevalent conditions due to the outbreak of COVID-19, a significant number of businesses have started to operate remotely. Business owners are resorting to digital mediums for marketing their brands, products, and services. In the coming days, we all shall see how Digital Marketing is going to ...

New 2

2021 PPC Trends Marketers Must Not Avoid

A Brief Introduction To PPC Digital Marketing is not only dynamic but encompasses a variety of tactics within it. Pay-Per-Click Advertising, more popularly recognized as PPC, is one of them.  PPC advertisements let users click on them and browse products that are for sale on any website. These digital advertisements are hosted on a publishing ...

How To Use Email Marketing Effectively To Increase Lead

How To Use Email Marketing Effectively To Increase Leads?

Introduction Email Marketing continues to be one of the significant verticals of Digital Marketing for the purposes of business lead generation. It still competes at par with social media and several other forms of marketing even with their growing popularity. It is preferred because email campaigns help marketers to get in touch with the end-users ...

Ultimate Free SEO Tools For 2020

Ultimate Free SEO Tools for 2021 and beyond

The web is a vast place where millions of web pages keep mushrooming every now and then. In such a case, how is it possible for brands to distinguish themselves from their competitors in the digital realm? It can be done rather conveniently. Marketers resort to using SEO Tools for gaining traction.  This article is ...

Content Marketing, Importance, And Strategy

Content Marketing, Importance, And Strategy

‘Content Marketing’ has been around for a significant time now. However, if you aren’t proximately related to the Digital Marketing industry, chances are that you may struggle to understand its meaning. In view thereof, our Content Marketing experts have created this guide to explain Content Marketing, Its Importance, And Strategy to our readers.  This is ...

Top Digital Marketing Trends For 2020

Top Digital Marketing Trends For 2021 (Updated)

With each passing year, the Digital Marketing Trends keep becoming increasingly dynamic in nature. Hence, it is significant to keep up with the latest digital marketing trends in order to attract the right kind of target audience and build a viable presence in the online marketplace.  With the advent of a new decade altogether, digital ...

Social Media Marketing And Its Uses

Social Media Marketing And Its Uses

Social Media Marketing has been helping businesses to reach their target audience through the means of social networking platforms for a considerable while. So, if you are not reaching out to your prospects on platforms such as Instagram, Facebook, YouTube, etc. your business is missing the chance of enhancing their digital growth and multiplying their ...

How to choose the best web design agency

How To Choose the Best Web Design Agency?

A great website is the face of a business. It is also the first touchpoint for its customers. They can use the website to learn about a brand, read about its offerings, and to touch base with the firm. Hence, it is important to have a website that besides just serving the customers also lure ...

Social Media Marketing

Social Media Optimization Strategy For 2021

Brands have been making use of social media channels to interact with their customers, advertise their products and services, generate leads, grab opportunities for sales, and earn revenue for a very long time. However, witnessing the surge in the number of users, it has become more significant to refine and update the social media optimization ...

Attract Customers Online

How to Easily Attract Customers Online?

If you are selling your products or services from a virtual storefront, a strong presence in the digital world along with a potent marketing strategy is mandatory for attracting customers and retaining the old ones.   By using a combination of pragmatic techniques, you can generate both quality and quantity traction for your digital business. You ...

WhatsApp Business Cataloge

How to create WhatsApp Catalog?

WhatsApp was created in the year 2009 by two former Yahoo employees, Brian Acton and Jan Koum. WhatsApp is known for its simplicity and performance. WhatsApp has around 2 billion active users in 180 countries. Alone United States has 68.1 million active users on WhatsApp.  Facebook acquired WhatsApp for $19 billion in 2014 and it ...

Google Fonts

Top 12 Google Fonts

As the internet is progressing to a different level our browsers are getting smarter and capable of handling many things. User experience has increased multifold. I still remember the days when developers used to struggle with simple design implementation on Microsoft internet explorer 6. Fonts have always been an integral part of web pages. Google ...

Digital Marketing Consultant

What is Google SERP?

Google SERP is not a technical jargon but it is important for all the website owners to understand in detail. Google SERP stands for the search engine result page. When we search for anything in google, google returns us some data in the listing format and each page has around 10 results. Let us understand ...

Social Media Marketing

Best Social Media Marketing Strategy 2020

Social Media Marketing is one of the relatively prominent verticals of Digital Marketing. It involves the use of social media channels for communicating with a brand’s target audience, carrying out its marketing initiatives, generating traffic on its websites, endorsing its products and services,  running endorsements, publishing content, and performing other digital marketing activities.  Some of ...

brand marketing

Brand Marketing Predictions For 2020

In this blog, we will be looking at a handful of Brand Marketing predictions for the year 2020. These predictions are likely to result in big shifts every marketer should look out for this year. Hence, if you wish to be at the top of your brand marketing game this year, you must proceed to ...