Paid Marketing

Mapping Content Performance

Google Analytics Report for Mapping Content Performance

Introduction The internet is flooded with content that can be accessed by users in a button’s click. While some pieces are of scholarly proficiency which offers high – value to the readers some of them just fail to leave the mark. Consequently, these poorly created pieces of content lag in generating quality traffic for digital ...

Digital Marketing in the Times of COVID-19

Digital Marketing in the Times of COVID-19

Digital Marketing: The Pragmatic Shift For Businesses Given the prevalent conditions due to the outbreak of COVID-19, a significant number of businesses have started to operate remotely. Business owners are resorting to digital mediums for marketing their brands, products, and services. In the coming days, we all shall see how Digital Marketing is going to ...

2021 PPC Trends Marketers Must Not Avoid

A Brief Introduction To PPC Digital Marketing is not only dynamic but encompasses a variety of tactics within it. Pay-Per-Click Advertising, more popularly recognized as PPC, is one of them.  PPC advertisements let users click on them and browse products that are for sale on any website. These digital advertisements are hosted on a publishing ...

Attract Customers Online

How to Easily Attract Customers Online?

If you are selling your products or services from a virtual storefront, a strong presence in the digital world along with a potent marketing strategy is mandatory for attracting customers and retaining the old ones.   By using a combination of pragmatic techniques, you can generate both quality and quantity traction for your digital business. You ...