Category: Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action

Google Analytics Report for Mapping Content Performance
Introduction

The internet is flooded with content that can be accessed by users in a button’s click. While some pieces are of scholarly proficiency which offers high – value to the readers some of them just fail to leave the mark. Consequently, these poorly created pieces of content lag in generating quality traffic for digital marketers.

The above – mentioned scenario can lead to quite a stir when it comes to mapping content performance. However, Google Analytics is literally a boon in the world of Digital Marketing. Through this service, it becomes easier for marketers to generate custom reports related to content that they host on distinctive platforms. u

Through this article, we are going to discuss a few tips for using Google Analytics Report for mapping content performance. These tips besides offering a boost to your content marketing efforts can also realize other objectives such as increasing the organic search rate, reducing the bounce rates, improving the search engine rankings, and so much more. They can also result in better goal conversion rates and increased ROI.

However, before we jump onto the tips, let us strengthen our foundation by learning about Google Analytics, how it works, and its various advantages.

What is Google Analytics?

While buyers set to purchase any goods, they usually go through distinctive stages. Concisely, these stages in the world of digital marketing are known as:
1. Awareness: In this stage of the buyer’s cycle, marketers focus on creating awareness and attracting consumers towards a brand, product, or services through their marketing initiatives.
2. Consideration: This stage of the buyer’s cycle is targeted at influencing customers to choose a brand’s product over its competitors.
3. Conversion: The conversion stage of the buyer’s cycle indicates the transformation of a prospect to a consumer i.e. when the purchase finally happens.
Digital Analytics helps marketers in the mapping of distinctive components of the buyer’s cycle. It enables them to study consumer behavior and consequently make informed decisions about expanding into new horizons.

Google Analytics is a Digital Analytics platform offered by Google for Digital Marketers launched in the year 2005.

Let us assume that a particular brand is attempting to sell Bluetooth earphones. And, it has launched certain advertising campaigns for the same. The response to these online advertisements was superb and led to a lot of orders from customers. This is where Google Analytics fits into the picture. Through Google Analytics, marketers can gather as well as gauge the campaigns for effectiveness. Utilizing the reports generated through Google Analytics, marketers can expand their marketing initiatives accordingly. While analyzing the advertisements, the analytics service can consider factors such as demography, geography, purchasing habits, etc. The services can also report potential glitches, faulty links, page speed, and so much more. The marketers can work on all these components and likely enhance the user experience. Businesses of all sizes and from all domains can leverage the Google Analytics services to map their marketing and content strategy. Marketers can additionally align their initiatives with organizational goals and work on achieving them. The Google Analytics Service compliments the wide range of tools offered by Google. All the Google products and services that have anything to do with tractions, visits, etc. can be combined with Google Analytics.

The Google Analytics service makes use of JavaScript code, cookies, and browser code to gather data from websites. Whenever a user visits a webpage, the service stores all the information that the user accesses on the same. This data is collected in a typically raw form which is then processed by the service to be audited by the marketers. The processing of the data is made possible by the usage of simple settings available in the services in the form of filters and attribution. Eventually, the report is generated which can be accessed directly from the web application as well as other sources. The report is generated in a comparative format and stored in the service’s database.

Now that we have learned about the fundamentals of Google Analytics, let us proceed to analyze its importance in mapping content performance of your content.

Measure Your Content Performance with the help of Google Analytics

While there are several forms of analytics reports that can be generated through the service, it is pragmatic to gauge the once which can offer the best conversion rates.
1. Cohort Analysis Report
With every piece of content whether a blog or an article the objective of a marketer is either to generate new traffic or transform the old visitors into customers. Despite the fact that it is easier as well as wise to accomplish the latter, marketers tediously focus on attracting new visitors to their websites.

Cohort Analysis Report

The Google Analytics service makes it possible for marketers to view the number of users that come to review your content. Users can generate this report in the “Audience” menu by clicking on the “Cohort Analysis” option. Under the drop – down menu of “Cohort Size” users can arrange the date “by week”.

The service will generate a flat table report which will reflect the percentage of users revisiting your site content on a weekly basis.

Research suggests that for a reader to progress into the conversion stage, it is necessary that they review your content 3.15 times. This is the reason why marketers should pay attention to the “Cohort Size” report in Google Analytics.

Focusing on the “Cohort Size” report helps marketers to ensure better conversion rates for their clients.

The way to make readers come back to assess any content is simple. This can be done either by getting readers to subscribe to your email or using methods like push notifications. In both cases, the readers are prompted with notifications whenever a new blog or piece of content is posted on sites. And, these two for the matter of fact are the easiest ways of making users revisit your site and consume your content.
1. Benchmarking Report
The second most important objective for markets is to assess their content performance with respect to their competitors. Despite the fact that there are a plethora of tools available that can help with the comparative analysis, nothing beats Google Analytics when one intends to a detailed study.

Benchmarking Report

With the Benchmarking Report in Google Analytics services, marketers can asses the rate of visitors that their competitors are generating through distinctive forms of content, the bounce rate, number of pages viewed, and so much more.

Google Analytics users can generate the benchmarking report by selecting the “Audience” menu, followed by clicking the “Benchmarking” option and then “Channels”. The “Benchmarking Report” is in a flat-table format. It generates a channel-wise report for users and enables them to invest their time on the most rewarding alternative. For instance, if a piece of content is attracting more traffic through paid search rather than organic means, then the marketer should strategize his initiatives accordingly.

If the content is already meeting the desired objectives and generating more than sufficient traffic, the benchmarking report helps the marketers to also shift the focus on to the channels that are lagging behind and moderate the content accordingly.
1. Location Report
The next aspect that can prove to be particularly useful for marketers while mapping the effectiveness of their marketing strategy is Geographic Segmentation. There is a reason many brands prefer hosting their content in different languages on their websites.

Location Report

A piece of content is most likely to perform in the geographies which have its native language the same as is used primarily in it. However, the location report helps marketers in targeting consumers with healthy purchasing capacities in the countries that speak a foreign language.

The location report can be accessed by under the “Audience” menu by clicking on the “Geo” option followed by “Location”. This Google Analytics report can help marketers to target the new geographies from where they can generate traffic.
1. Device Overlap Report
It is said that attention to little details often makes the biggest impacts. Hence, last but not least is the Device Overlap Report. This report can be in the “Audience Menu” by clicking on the “Cross Device” option followed by “Device Overlap”.

Device Overlap Report

This report is essential for mapping the usability of content across different devices. It also helps in ensuring the retention of readers and ensure that they keep coming back to review webpages. The availability of content on different platforms ensures a better rate of conversion for brands.

Marketers can study that hosting content on which device will give them the advantage with respect to conversion. They can also map the map if any device is lagging behind and generating traction and tweak the content marketing strategy accordingly.

Taking all the above-mentioned reports into account along with the visitor count on website can certainly help marketers enhance their digital marketing strategies to meet the organizational objectives.

Digital Analytics has empowered marketers for more than a decade now. The key is to focus on lesser but the most important reports which can be generated through the service. Marketers can work on gradually improving the stats in the reports mentioned above and progress to other reports down the line resulting in greater ROI.
May 14, 2021
Digital Marketing in the Times of COVID-19
Digital Marketing: The Pragmatic Shift For Businesses

Given the prevalent conditions due to the outbreak of COVID-19, a significant number of businesses have started to operate remotely. Business owners are resorting to digital mediums for marketing their brands, products, and services. In the coming days, we all shall see how Digital Marketing is going to help these organizations sail through the current times.

With the already tail spinning economy due to the worldwide lockdowns, even the biggest names in the business sector are suffering. This pandemic has spared no industry. Almost everyone is equally affected. Live events have been canceled, sales have drastically spiraled down, exhibitions and events have been called off snatching away the only chance of annual networking from organizations.

Hence, a ginormous number of organizations are looking at Digital Marketing as the resilience to cope with prevalent challenges that face their business. As everyone is saving the time spent on traveling and other day-to-day activities because of working from home, they are spending relatively more time on the internet and social media. The chances that they would see a Google or Facebook Ad and respond with it are way higher in comparison to a normal day.

Hence, it is pragmatic for companies to shift their marketing strategies to the digital platform. However, one thing that every marketer should remember is that this is not the time to exploit businesses in the name of returns. They should focus on the long-term goals that are mutually beneficial for their clients as well as themselves. And, the COVID-19 outbreak has seemingly opened a lot of doors for every digital marketer.

This is the best time for marketers to carry out a research focusing on the changing behaviors of the consumers. They should launch marketing campaigns focusing on these changes. These campaigns should be used to create awareness amongst business owners regarding the importance of Digital Marketing in the times of COVID-19.

Digital Marketing Strategies To Earn Success During COVID-19

Digital Marketing Strategies To Earn Success During COVID-19

There are numerous ways through which digital marketing strategies can be implemented for the benefit of businesses. A handful of them are as follows:
1. This is the best time where readers are likely to interact with content. Marketers can serve a judicial mix of content as well as other media to their consumers. Podcasts are growing in popularity and can also be easily re-purposed as blogs and videos.
2. The use of social messaging apps is surging. Hence, they can be used by businesses for reaching out to their customers directly. Brands should start marketing their products and services through these applications and use them to offer an enhanced experience to their customers.
3. Brands should integrate voice and image search options into their digital marketing strategies to increase their reach to the audiences. This should also help them in enhancing their brand recognition and visibility.
4. This is the best time to invest in brand marketing initiatives. Since more and more consumers are likely to e-commerce platforms it is imperative for brands to carve an identity for themselves in the online marketplace.
5. Investments in direct-response advertising shall also increase given people are widely using Google and Facebook these days. Both these giants occupy all possible platforms for media sharing and consumption. Hence, marketers should likely increase their digital endorsement budgets in the coming days.
6. Businesses will make use of online webinars and similar modes for business networking. Hence, marketers should devise strategies to generate traffic and leads by hosting such digital events.
Conclusion

While there will be a few digital marketing tactics that will see an instant boom, some will not continue to work as effectively. For instance, big-budget marketing initiatives such as influencer marketing will see a downfall given the heavy investment they demand. Hence, it is imperative for marketers to gauge all the do’s and don’ts.

Do let us about any other way through which you think Digital Marketing can help the economy and the businesses. If you find our suggestions useful, do share with those who you think may benefit from reading our blog.
May 11, 2021
Content Marketing, Importance, And Strategy
‘Content Marketing’ has been around for a significant time now. However, if you aren’t proximately related to the Digital Marketing industry, chances are that you may struggle to understand its meaning. In view thereof, our Content Marketing experts have created this guide to explain Content Marketing, Its Importance, And Strategy to our readers.

This is how our experts define ‘Content Marketing’ at Inclusivity. Take a look:

‘Content Marketing is the process of regularly creating and disseminating quality content by businesses to their readers in order to attract, educate, and convert a specific segment of targeted audience with the motive to drive in profitable returns.’

“ 91 % of B2B marketers target their customers with the help of Content Marketing.” – Content Marketing Institute(CMI)

If you have read the above definition then you must note that Content Marketing efforts are centered around the readers or the audience. It involves sharing high-quality content over frequent interims so that your customers become loyal to your brand. It is done in the pursuit of developing a very strong bond with your prospects by offering them content which can not only be consumed but also resonates with their demands consistently.

So, by the time a potential customer makes a decision to buy products or services, you have already created a grasp around him by serving quality content. And, that is how you will have an edge over your competitor.

A leader in Content Marketing, the ‘Content Marketing Institute’ shares that Content Marketing is educational. When compared to one-off marketing initiatives, businesses can show customers how much they value them through Content Marketing.

Here’s a video on the History of Content Marketing by the Content Marketing Institute, you must watch:

History of Content Marketing

Content Marketing is unlike any other conventional product marketing initiatives such as sales collaterals, etc. It includes articles, blogs, infographics, e-books, podcasts, webinars that are targeted at offering better answers to specific queries of the audience than they can find anywhere else. Content Marketing makes it possible for marketers to distinguish their products and services from competitors.

Content Marketing allows businesses to establish authority and credibility by writing on topics that touch a string with their prospects. Consequently, more people come to know about these brands through recommendations and referrals increasing the revenue and enhancing the subscriber base.

Now that we have had an in-depth understanding of Content Marketing, let us read about its various types.

Types of Content Marketing:

Given the fact that Content Marketing is so broad, it assumes various types to approach the audience and separate buyer personas. The possibilities of structuring a particular piece of content are endless.

Discussed below are the various types of Content Marketing that marketers use while developing their campaigns:
1. BlogPosts
“Posting 4-5 in-depth blogs per week can maximize the generation of organic traffic”-Hubspot

Blog posts are an effective way to build thought leadership as well as laying the foundation for all content marketing efforts. It lets you broadly target the trending topics in the industry, talk about how your products and services can solve problems and contribute to the masses thus bringing traction to your website or pages.

A blogpost is a versatile asset that can be repurposed in many different ways. For instance, you can create a social media post out of it by picking up small snippets or converting it into a video or even a podcast.
1. Case Studies
“73% marketers include case studies in their Content Marketing Strategy.” – Neil Patel

Case studies are focused on discussing real issues at hand and how your products and services were able to solve the challenge. Case studies are effective for the consideration stage of the buyer’s funnel and bring in huge conversions. They are so impactful because by consuming the content prospects feel a sense of reliability.

Here are a few great content examples after which you can model your case own case studies:

Great Examples for Modelling Your Case Studies.
1. Infographics
“Blogs with an infographic get viewed more by 72% when compared to any other form of content.”-Hubspot

Infographics are the most engaging variants of Content Marketing. They are a mix of visuals and texts which are not only interesting to look at but very informative and easy to comprehend. Infographics also give a lot of creative liberty to marketers in terms of design. Since people interact with infographics on such a high scale, marketers deem it pragmatic to include them in their content marketing efforts.
1. Videos
“88% of marketers say that Videos translate into positive ROI.” -Wyzowl

Video Marketing helps in introducing new products or services along with discussing their benefits and how they can address a specific challenge. They can also be used for discussing product updates, customer feedback and a lot more.

Video content also helps in creating brand awareness which consequently resulting into demand for services.
1. Testimonials
Testimonials are another way of establishing credibility for businesses. Customers get a sneak peek into how the product performance from other verified consumers. They also get an idea about how it is like to collaborate or work with a particular organization.

Testimonials also play a great role in learning product feedback from customers for making improvements in the same.
1. Podcasts
“54% consumers will consider a brand if it is advertised on a
Podcast” -Hubspot

Podcasts are audio content which can be consumed by the audience online or after downloading the audio files. They are often hosted in the form of mini-series that throw light upon the several topics contained under an umbrella.

Many marketers have begun including podcasts largely in their content marketing efforts as they are easier to produce and can be repurposed extensively.

Although the list is endless, these were all the fundamental variants of Content Marketing. Let us proceed to understand the importance of Content Marketing for a business:

The Importance of Content Marketing:

You might have heard the phrase “Content is King.” It is not said in vain. Content does much more besides occupying your webpages. As discussed above, it helps in establishing authority, credibility, and also in establishing thought leadership.

However, some of the benefits might not be as evident as the others. So, let us look at how content does a lot more than just driving traction to your website:
1. Establishing Brand Awareness
If you are aiming at acquainting a targeted audience with your business or brand, there is no better way to do it than Content Marketing. Building brand awareness through conventional advertising or PR initiatives is known to incur hefty expenses. Content Marketing a low cost alternative for establishing brand awareness.

It not only helps you to create awareness amongst your prospects but also lets you distinguish your products and services from your competitors. You can establish how your business is unique from others and best in your industry.
1. Enabling Link Building
If you are hosting great content on your website, other sites will automatically want to link their content with yours. Link building helps in multiplying the traffic that visits your website. So, the higher the authority of any website that is linking to yours, the higher the rate of traffic you can expect for yourself.

Besides increasing the rate of traffic, link building also helps in optimizing the ranking of webpages on search engines. It also helps in increasing the domain and page authority of your website if a highly credible site links to you.
1. Generating Business Leads
Lead Generation is the most imperative outcome of Content Marketing. It comes second to driving traffic onto a website. Generating leads is significant for the sustenance of any business. Content Marketing enables new people to discover your business and also attracts your existing customers to repeat business with you.

Before making any purchase decision, people always refer to the content on a webpage. Hence, gauging the requirement of your customers and serving them content accordingly enhances the website traffic thus exponentially enhancing the opportunities of sales conversion.
1. Strengthening Customer Relations
Content Marketing also helps in strengthening customer ties. We saw above in this article that testimonials can help businesses learn about the feedback of products and services from their customers. They can work on tweaking them accordingly for meeting the expectations of the customers.

Besides just generating new business leads, Content Marketing allows businesses to establish loyalty and retain their existing customers as well.

Hopefully you have understood the significance of Content Marketing with the conclusion of this section. However, when has any marketing effort worked without a successful strategy. Let us quickly move on to the basics of building a Content Marketing Strategy that will guarantee you the best outcomes.

Building A Successful Content Marketing Strategy:

The internet is flooded with endless content on devising a successful Content Marketing Strategy. However, our experts have curated a very easy to follow and fundamental guide that can help you get started with your Content Marketing efforts.
1. Business Goals
First and foremost, you must set all the desirable goals that you are expecting a piece of content to deliver. Once you have charted out these objectives, you can map where do these outcomes stand when compared to your organizational goals. You can tweak the outcomes to sync them with the organizational objectives.

Once this process is completed, you can start building the piece of content with respect to the finalized goals.

Different businesses may prefer serving distinctive content depending on the needs of their customers. However, their objective mostly remains the same which is to establish presence, create awareness, generate leads, and earn views and shares.
1. Buyer’s Funnel
A buyer’s funnel is the flow as per which a customer engages with a business. The three stages of a buyer’s funnel is are:
- Awareness – In this stage the customer discovers about your business for the first time.
- Consideration – In this stage you distinguish your products and services to influence the customers decision to consider you over your competitors.
- Conversion – In this stage the prospect finally makes a purchase decision and transforms into your customer.
Hence, you must keep these three stages in mind while serving content to your subscriber base.

The primary stages of content creating must focus on educating and acquainting readers about your business. It should be followed by establishing the uniqueness of your products and services and how they can solve the challenge of your customer better than others. Finally, in the conversion stage, you can share content such as testimonials, video feedback, etc. so that the individual transacts with you.
1. Promotional Methods
Remember to repurpose your content. For doing so you can identify which content type works best for which kind of platforms. In case if you are publishing a blog on your website, you can share its link and a short snippet from the blog on your social media channel. Likewise, the blog can be conscised and uploaded in the form of video content on platforms such as YouTube. This will ensure that your content is being consumed in more than one way and people are getting to know you and your offerings without fail.

We hope that you have a clear understanding of Content Marketing by now. In case you wish to seek further clarity on this topic or understand how to start content marketing for your business, you can get in touch with our experts. We will be glad to assist you.

Content Marketing has grown so popular because it has existed for a longer time than we realize. We are just learning to use it more effectively for our benefit. It has enabled entrepreneurs to serve the masses with their offerings for the longest time. In the coming years, the importance of content marketing is forecasted to keep growing.

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July 23, 2020
Top Digital Marketing Trends For 2021 (Updated)
With each passing year, the Digital Marketing Trends keep becoming increasingly dynamic in nature. Hence, it is significant to keep up with the latest digital marketing trends in order to attract the right kind of target audience and build a viable presence in the online marketplace.

With the advent of a new decade altogether, digital marketers are surely hustling to update themselves with the newest trends of digital marketing. Hence, we have compiled a list of the latest and the best digital marketing trends for a successful 2020 brought to us by a handful of the industry specialists.

Let us take a look!

Focus On Your Content Marketing Strategy

It is said that content is the king. However, it works only when it is combined with an appropriate content marketing strategy.

As shared by Neil Patel in one of his blogs, content marketing is significantly affordable when compared to conventional methods of marketing and generate about thrice the leads.

However, the question remains how to ace your content marketing strategy? Although each to their own, but here is a very fundamental guide, you can begin with :
1. Chart Out The Desired Goals:
At the outset, one of the most useful things marketers can do is to chart out the desired goals from any piece of content. Doing so shall help marketers in aligning the content with the organizational goals and map if they are headed in the right direction.

While the form of content may vary, here are some of the common goals that marketers can pursue, whether from their blogs, articles, infographics or even videos:
- Creating brand awareness
- Generating leads or traffic
- Earning views, likes, and shares.
1. Create Content As Per Buyer Stages:
Awareness, consideration, and conversion are the three basic buyer stages that digital marketers must keep in mind while creating content for their target audience.

The nascent stages of content creation should focus on creating awareness about the brand, product, or service. It must be followed by creating consideration amongst buyers, which is about generating the desire to choose your product over your competitor’s. And, finally comes the conversion stage where a prospect must transform into your customer.
1. Use Distinctive Promotion Methods:
Besides focusing on creating content for different buyer stages, a pragmatic thing is to identify the platforms on which a single piece of content can be re-purposed. For instance, if a marketer is generating video content, it can also be re-purposed as a blog, podcast, or even a social media post. A little bit of smart work while generating content can indeed bring a marketer an enormous amount of success.

So, that’s our two paise on generating quality content for your target audience.

Incorporate Artificial Intelligence In Your Marketing Methods

Over the past few years, we have risen up to witness the ability of Artificial Intelligence to take over relatively simpler jobs. For instance, Uber makes use of the Knightscope Robots for security patroling, which can be rented at $7 an hour, significantly less than the monthly payment of a guard.

With such tech-giants already inc Artificial Intelligence into their processes, it will not take much time for this technology to transform into a major commercial opportunity.

Speaking of the benefits of AI in digital marketing, here is what our experts have to say:
1. Target Customers Through Personalized Marketing:
AI can help marketers in generating personalized marketing material and product recommendations for their customers. This technology studies the patterns of consumer behaviors by taking into consideration things such the buying patterns, demographics, language preferences, purchasing capacity, product browsing history, etc. Marketers gather and study this data to create tailored marketing material for promoting consideration and conversion amongst consumers.
1. Attract And Retain Consumer With Dynamic Pricing:
Many renowned brand names make use of real-time data generated with the help of AI to offer their products and services at dynamic prices to their consumers. Such pricing patterns usually depend on factors such as demand, availability, and supply rate. Assigning dynamic prices to products is one sure-shot way of ensuring for brands to ensure customer retention. One of the notable examples of the brand that leverages on this facility is Trivago.
1. Enhance The Quality Of Customer Service:
AI has contributed significantly to enhancing the levels of customer satisfaction for brands. One of the commonly known methods in this pursuit is chatbots. Many notable banking, e-commerce, telecommunication, and education brands are already leveraging on this facility to respond to customer queries in real-time. A quick response is made available by feeding these bots with pre-determined responses to address some of the frequent queries from customers.
1. Optimize Search Engine Rankings:
Search Engines keep updating their algorithms quite frequently. Keeping up with these algorithms often proves to be a challenging task for marketers. However, leveraging AI for optimizing search engine rankings can certainly prove helpful.

Due to the rise in focus on “intent-based content” by search engines such as Google, marketers are now making use of AI to optimize their marketing material to cater to consumers. AI can also suggest improvements that can be included on webpages and listings on search engines to one-up their rankings.

Hence, incorporating AI can undoubtedly take you places as far as Digital Marketing Trends for the year 2020 are concerned.

Consider Alternatives Such As Influencer Marketing

Influencer Marketing is one of the latest methods witnessing a surge in demand amongst digital marketers. According to a report by Business Insider, the Influencer Marketing Industry is looking at attracting investments worth $15 billion by the year 2022.

This method of marketing engages influential individuals or celebrities to endorse a brand, product, or service. Influencers create viable and relevant content material to cater to the target audience. Also, these influencers come ready with a huge fan-base ensuring instant reach amongst the masses.

We are quoting below a few benefits of Influential Marketing as gathered from industry experts:
1. Establish Credibility And Authority
When a noted celebrity or an influencer endorses your product, the credibility and authority of a brand name are automatically established. It reflects that an influencer places his trust in a brand so he chose to endorse its products to his fan-base. The authority and credibility can increase manifolds if a brand can engage influencers who share its domain expertise.
1. Moderate Purchasing Considerations:
Before purchasing tech gadgets, we often depend on the reviews of technology experts. These experts have established credibility for themselves by creating relevant and accurate content material in accordance with the needs of their audience base. Hence, a technology consumer is most likely to be influenced by the review of this expert before entering the conversion stage of the buyer’s cycle.

A lot of factors come into play while moderating purchasing considerations of a consumer. Influential marketing enjoys an advantage at this stage as it gives an opportunity to the influencer to establish an edge for the products against its competitors. establishes the various features
1. Reach To A Wider Audience:
As shared above, a wide amount of audience base readily consumes the content created by an influencer. While the conventional endorsing methods can limit your reach depending on the budgetary factors, with influential marketing, the sky is the limit as far as reach is concerned. Also, a fresh and entertaining variant of marketing material helps in enhancing its consumption amongst viewers.

So, we recommend that you definitely try out influential marketing this year and let us know how you benefited from it.

Include Voice Search Methods In Your Strategy

Voice search methods have progressed from being a mere tactic of remaining relevant in the marketplace. With the advent of Siri, Google Voice Assistant, and Alexa, marketers are witnessing a lot of potential in voice search as the next hot-entity in the digital marketplace.

With brands like Paypal, Nestle, and Google incorporating this technology, it is not long that a considerable amount of digital consumers shift from conventional searching methods to voice-search.

Let us take a look at how marketers can make the best use of the voice-search technology for their digital initiatives:
1. Establish Credibility And Authority:
Since most voice-search methods are powered by AI, they can be used to enhance customer experience by offering optimized search results. Devices that are voice search enabled make personalized recommendations to users by remembering their search, browsing, and consumption patterns. They also make the interaction between consumers and brands even more effortless, promoting a sense of loyalty and credibility of the brands amongst its customers.
1. Increased Rate Of Traffic:
The unexplored potential of voice-search technology leaves a big question mark on its ability to attract traffic on search engine listings. However, failing to incorporate this technology into your marketing method can certainly reduce the amount of traffic that your listing can attract. The reason is simple. Incorporating voice-search methodology in your business can double the ways through which your listing can appear on search engines.

While your listing would automatically appear on the conventional search results, its appearance on the voice search results can likely increase your brand’s visibility amongst digital consumers.

To rank efficiently on voice-search results, creating intent-based content is very crucial. It is important that the content in the listing must be as concise as it must be relevant. It must also be created with a focus on satisfactorily answering all the frequently asked questions by customers about a product or service. This technology also helps marketers establish an authority on the consideration stage of the buyer’s cycle by increasing the visibility of a brand when compared with its competitors.

Including voice-search methods can certainly give your digital marketing strategy a boost.

Experiment With Predictive Analytics

Marketers are heavily utilizing Predictive Analytics technology, which helps them in forecasting the market standing of a product. This technology leverages machine learning, data mining, and predictive modeling to analyze consumption patterns. Besides the incorporation of AI, this is the next big technology that experts are looking forward to including in their digital marketing strategy in the year 2020.

One notable brand that has made use of the Predictive Analytics Technology is Amazon. By enabling the Amazon Assistant extension on the Chrome browser, a user can get personalized recommendations from the e-commerce giant along with ongoing offers and discounts even when they are browsing other webpages.

Let us take a look at the distinctive benefits of Predictive Analytics in relation to digital marketing:
1. Profile Your Customers To Optimize Your Strategy:
By including Predictive Analytics in a digital marketing strategy, markets can profile their audience base more efficiently. The profiling can be done by utilizing the data that is generated through this method of marketing. Once the data is analyzed, and the profiling is done, marketers can combine the outcome to create a pragmatic marketing strategy. Additionally, they can also predict the quality of response they are expecting out of a particular campaign.
1. Generate Leads That Are Highly – Relevant To Your Business:
With Predictive Analytics, it is possible for marketers to accurately determine the propensity of the audience base towards a particular marketing initiative. They can accurately predict their brand preferences, spending habits, purchasing frequency, and much more by making use of this technology. As a result, marketers are able to generate leads that are highly-relevant for brands and businesses.
1. Create New Avenues Of Digital Growth:
As shared already, Predictive Analytics can help marketers in predicting the future of a product, brand, or service. Likewise, this technology gives them the opportunity to create new avenues of digital growth for their business by identifying the different kinds of platforms on which their marketing initiatives can prove to be successful by gauging the real-time data.

Predictive Analytics is the means through which marketers can distinguish their initiatives this year.

This was our take on the topmost digital marketing trends for a successful 2020. By combining all these tactics in your digital marketing initiatives, marketers can definitely see an improvement in results. Our specialists have mapped these tactics considering several factors such as longevity, applicability, etc. Since we have ample spare time in our hands considering the lockdown period, it is the best time to try out each of these tactics and share our experience so that our peers can benefit from the same.
July 22, 2020
Social Media Optimization Strategy For 2021
[sayit]Social Media has garnered a user base of 3.8 billion as per a digital report published in 2020 by Hootsuite in partnership with We Are Social. Looking at that statistics almost half of the world’s population is using Social Media platforms. So, it may be quite easy for marketers to envision the scope of Social Media Marketing in the year 2020. [/sayit]

Brands have been making use of social media channels to interact with their customers, advertise their products and services, generate leads, grab opportunities for sales, and earn revenue for a very long time. However, witnessing the surge in the number of users, it has become more significant to refine and update the social media optimization (SMO) strategy for marketers.

However, for several years, Search Engine Optimization or SEO has been at the forefront of Online Marketing. Users look at achieving almost similar goals through SEO or SMO which is to generate high-quality traffic and create brand awareness. However, SEO is focused on enhancing a brand’s visibility or ranking on a search engine result page so that users are likely to spot it easily.

SMO is becoming equally popular amongst social media marketers and in some cases, they consider it more effective in strengthening a brand’s position by creating awareness, generating leads, and enhancing its visibility in the digital world.

The most popular platforms in recent times for Social Media Marketing include Facebook, Instagram, YouTube, Twitter, Snapchat, Pinterest, etc.

Through Social Media Optimization, marketers can redirect their target audience from their social channels of a brand directly to its website. More information about the business can be offered to potential customers once they are on the website. For instance, an automobile brand may run an advertisement campaign on their social channels to educate consumers and when they get redirected to

As social media is growing day-upon-day new trends are emerging with respect to SMO strategies. And, it is imperative that marketers stay abreast with trends in order to ensure a maximum online presence for their brand through social media marketing.

In view thereof, we have interviewed our social media marketing experts. And, we are presenting their insight on Social Media Optimization Strategy for 2020. These strategies are very fundamental, easy to implement, and exhaustive. By implementing these expert social media optimization strategies to businesses, marketers can ensure highly relevant traction, conversions, and returns.

So, let us proceed towards discussing these strategies:

It Is Not Enough To Have A Strategy

Yes, that is right. Almost 28 percent of brands think that not having a strategy for social media optimization is a challenge. The reason is that SMO is relatively not as popular as SEO. However, that is not where the problem ends. Social Media is versatile and extremely dynamic. Hence, it is important that marketers also map and refine their strategies from time to time. In order to achieve this, it is important that the strategy is laid out with clear goals and objectives.

Besides just focusing on an optimization strategy focused on increasing presence and generating leads it is pragmatic to aim for scalable results. Here are 7 steps by considering which marketers can ensure a fail-proof SMO strategy:
1. Ensure that a strategy is created with a focus on solving challenges.
2. Spread efforts horizontally across the organization.
3. Concentrate on channels that can generate relevant results.
4. Figure out opportunities for business on social platforms.
5. Do not avoid, instead engage.
6. Gauge, refine, and endorse the initiatives.
Once a strategy is created, marketers should map their performance against it. Wherever the strategy is lagging, they should add action points in those gaps.

Keyword Research Is Important

Most of us understand the relevance of keyword research. For the unversed, it includes researching the key phrases that your potential customers are likely to use while submitting their queries on search engines so that you can include them in your content.

Keyword research for Social Media Optimization required you to identify what hashtags, topics, or phrases your audience is likely to use so that you can serve them content which is highly relevant. Including them in the content will increase your rate of visibility when a user searches content that is similar to your brand’s.

For instance, you own a restaurant specializing in Continental Cuisine in India. The users posting content using hashtags related to #continentalrestaurantindia, #continentalcuisine, #india on social platforms like Instagram are your target audience. Hence, you should post content on social media with the aim of showing up in the search results of your these target audiences.

So, how can you do keyword research?

Keyword research can be done using tools such as:
1. Google Adwords: Keyword Planner
2. UberSuggest
3. SEMrush
4. Soovle
By researching your keywords you will be able to create content that correlates with the queries of your potential consumer base. It is pragmatic to include those keywords which have a high search volume. By high search volume, we mean those keywords that are highly searched by users. However, that does not imply you should not focus on keywords with lower search volumes. The key is to include a combination of keywords with varying search volumes to get the best results.

Update Social Media Pages

It is important to properly optimize a website in Search Engine Optimization. Search Engine crawlers determine the content of your website. Whenever users search for topics similar topics, search engines recommend your website to them. Likewise, social media optimization includes the optimization of your brand’s social media profiles in order to increase its visibility to the users.

For the users interacting with your business through social media, your profile page will be the first-ever touch-point for them. Hence, it is important that you create an engaging first impression on them. Although, a seemingly simple task, most businesses fail in creating an effective profile page. Here, what must be kept in mind:
1. Profile Picture: In case your profile page represents a business, it is wise to include the brand logo. Freelancing professionals or consultants can include their headshots.
2. Username: This is rather simple. If you are a business then you may use it as the username. We agree that username availability is becoming a challenge. In case your username is not available, try including keywords with high search volume relevant to your business.
3. Profile Bio: Your bio needs to be a precise and crisp description of what your business represents. It is wise to include a website link in your bio to redirect your audience. Including relevant keywords will enhance your visibility.
Although, filling out the information in profile pages on social media platforms can be tedious, make sure you complete it. You may want to skip questions but if you will believe us that is not the best thing to do. Think of it this way – every question you leave is every potential customer you are likely missing out because it may just impact your visibility.

Keep updating your profile page from time to time and see if any information is missing.

Take Care To Optimize Your Content

We cannot emphasize enough that “Content is the King.” Whether it is Search Engine or Social Media Optimization, this saying is true in both cases. Until you are sharing quality and relevant content, your business is not reaching places PERIOD!

The two types of content used on Social Media platforms are:
1. Original content
2. Curated content
For a fail-proof optimization strategy, a balanced mix of both is necessary.

So what is Original and Curated Content?

Original Content: Original content specifically includes the content that is created for social media usually as a part of any campaign. Consider Netflix’s example of the #NetflixCheating campaign. Everything from the graphics to the content was original.

Curated Content: Curated content includes identifying interesting content for your audiences from diverse sources on the web and sharing it on your page thereafter. However, there is more than just re-tweeting or sharing such content. For achieving the desired results from curated content, it is important to ascertain its relevance for your target audience. Focusing on quality is the key while sharing curated content on your social media page. You can make use of digital analytics to find out which kind of content can lead to maximum engagement with your audience.

Fortunately, content curation for social media has become relatively easier than in the past few years. You can make use of various content curation tools available online. One such tool is the “Curator” by Twitter.

When you are publishing content on Social Media platforms, consider doing the following things:

Tweak the Headlines: When you are resharing your posts on Facebook or Twitter, don’t use the same headlines again and again. The readers who have read it once are likely to ignore it the second time around. And, maybe they would think that your feed is faulty. Hence, consider tweaking your headlines every time you are resharing the same post again on your social media page.

Enrich with Graphics: Using images is one of the best ways for optimizing social media content as per this post.

So you know, it is useful to include images in your content whenever you get the chance. Various resizing tools are available using which you can resize the graphics to fit the feeds of different social media platforms. Make sure you are not including pixelated graphics in your posts or content.

Include #Hashtags: Hashtags are the easiest ways of enhancing the visibility of your content. They can be used on Twitter, Instagram, Facebook, YouTube, and almost any other platform you can think of. Using #hastags in your post makes it easy to include trending topics in your content or categorize it according to the interests of your audience. For instance, your business does Event Management. In case you are arranging the event for a celebrity singer and he/she is supposed to sing rock music in the concert, using relevant #hashtags such as #RockMusic or using the name of the celebrity singer as #hashtag can get your posts quality traction.

It may seem that very little to know efforts go behind selecting #hashtags but marketers have to indeed plan a strategy before including the. Here are a few things you should keep in mind while choosing #hashtags for your posts:
1. Follow influencers in your domain to determine the hashtags they are including in their posts.
2. Follow other trending hashtags and see if you can correlate them with your domain or brand.
3. Create unique hashtags for enabling your audience to track specific campaigns. However, make them relevant.
Mind the post lengths: Platforms like Twitter have a word limit for each post (280 characters). It is obvious that you do not have to go beyond that but is it necessary to consume the limit entirely? It is important to determine the length of each content that you share. This will help in increasing the engagement rate between your audience and the content.

Use Analytics for Tracking Progress

Last but quite obvious. It is important to map the progress of the Social Media Optimization initiative just like Search Engine Optimization. There are several digital analytics tools available for this purpose. The most preferred amongst marketers is Google Analytics. Based on these reports you can optimize your initiatives or campaigns for the best results.

Besides just tracking your initiatives, you must also determine how many of these opportunities are leading into returns to determine the real impact that your campaigns are delivering.

Do spend some time analyzing the performance of your content that may include blog posts, videos, podcasts, etc. You can then determine which kind of content is being largely consumed by your audience and include that in your strategy more frequently.

So, with that, we have approached the end of this article. Including the above-mentioned steps in your social media optimization strategy will definitely enable you to exceed your objectives. The key is to refine your approach and the ways to do that are endless. However, starting with these fundamental steps will give your guaranteed results.

Do let us know your thoughts and tips on how you optimize your social media strategy. If you liked this article, do not forget to share it with your colleagues.
July 14, 2020
How to Easily Attract Customers Online?

If you are selling your products or services from a virtual storefront, a strong presence in the digital world along with a potent marketing strategy is mandatory for attracting customers and retaining the old ones.

By using a combination of pragmatic techniques, you can generate both quality and quantity traction for your digital business. You can also increase the conversion rate of the visitors and meet your organizational objectives.

Although, there is no dearth of tactics to attract more customers on a site, to identify the one that leads to the greatest impact can be challenging.

And, to help you deal with this challenge we bring some insights from the leading digital marketers of the industry. These tips, when combined with your digital marketing strategy, will show you how to easily attract customers online?

Easy Ways to Attract Customers Online

Once you have launched your website, endorsed your services, you can start practicing these steps to gain traction online.

1. Leverage the Power of Social Media

Internet users spend a considerable share of their active hours surfing social media websites, browsing through product endorsements, and watching sponsored videos. Hence, it will not be incorrect to say that social media channels play an impactful role in influencing the purchase decisions of the audiences.

Hence, if you overlook the importance of social media in attracting your customers online, there is no chance you will succeed in the pursuit. You can begin by reaching out to your connections on any social media channel. These connections turn into your customers easily as the level of awareness and reliability is already high.

You can post creatives related to your products at regular intervals. Or you could also resort to the Direct Message Marketing method where you sell online by reaching out to people through direct messaging.

You can also look for fan pages that endorse the products or services which are your primary offering. The followers of these pages are your desired audience base. You can reach out to the admins of the fan pages for collaboration. These usually happen on a paid basis but prove to be way cheaper than running advertisements.

You can also run targeted ads on platforms like Facebook. After carrying out a little research with respect to demography, buying patterns, geography, etc. you can run a couple of Facebook advertisements. These ads besides generating leads have a high conversion rate as well because they target a very niche community of users. You can reach out to marketing agencies who can strategize an advertisement campaign for your online business.

2. Build a Strong Content Strategy

You can start writing blogs about the products and services that you offer and post them on your website. You can create topics around the interests of your audience base. For example, if you are dealing with tech products, you can post gadget reviews and tutorials. While you ask your viewers for their opinion, remember to add a CTA with your blogs. Once you have built the appropriate authority in your domain, you can introduce your own brand and products on the platform.

If your content appeals to your viewers, they will automatically get converted into customers by consuming it.

Furthermore, posting these blogs on other platforms besides your websites such as social media channels and other digital publishing platforms such as Medium or Joomag. These sites not only increase the authority of your content but also widen the scope of the audience to which it can reach and create an impact. Sharing blogs on these sites will also create awareness and consideration for your brands and products.

Keep updating your website at frequent intervals and make sure that whatever content you are hosting reflects your brand values, proposition, ethics, vision, and mission very clearly. And, more than anything else, make your content relevant for your audience.

Before you create your content, make sure to list out the objectives that you are expecting the content to deliver. While you chart out these objectives make sure to align them with the organizational goals simultaneously. For instance, you can be aiming to create awareness, generate leads, or convert them into customers. Your content should be curated in a manner to cater to your requirements.

Divide your content as per the stages of a buyer’s cycle and create accordingly. These three stages are awareness, consideration, and conversion. Also, try to repurpose your content as much as you can. For instance, the content for a video can also be used for creating podcasts. Your blogs can be repurposed as social media bytes and there is so much more that could be done.

3. Lure Customers with Referral Incentives

Offering referral incentives to customers is a great way to generate new leads. Providing them the opportunity to recommend or introduce their family, friends, or colleagues to your brand and rewarding them in return is the referral incentive method of digital marketing.

However, it is important that you introduce your referral strategy at the right time to your customers. For instance, if a customer has just made a purchase from your site but the product was not up to the mark, the chances are very less that he would want to recommend your brand to someone else. And, asking for a referral at such a time might simply be the worst move you could pull. Hence, timing your referral strategy correctly is imperative. One of the ways of doing this would be to launch a small customer satisfaction survey or take some time out to review and respond to your customer feedback and solve the concern of your patrons.

The other best time to offer a referral incentive is just as a user visits your website. As the customer is on his way to learn about your brand, you can trigger him into the consideration funnel by introducing a referral reward.

The incentives in the referral program can be offered in many forms. It is important to make sure that whatever you are offering to your customers is relevant and useful for them. For instance, if you are introducing a referral incentive to your potential customers when they visit your website, you can ideally offer them discounts coupons or offers such as BOGO (Buy one Get One). Alternatively, if you are asking for referrals once they have made the transaction on your website, you can offer them some cashback, reward points or e-wallet money.

4. Make use of Technology

One of the sure-shot tactics to attract more customers is to make use of technology. AI, Machine Learning, Predictive Analysis, Voice Search, etc. are examples of such technologies. You can incorporate chatbots on your website to address the frequently asked queries of your visitors. Paying attention to such small details would not only ensure conversion but make sure that your customers keep coming back to your website repetitively.

You can also make use of predictive analytics to forecast the performance of your new launches and foray into markets. Combine it with digital analytic tools and get elaborate reports of consumer behavior, demography, purchasing capacity, etc. Predictive analytics can help marketers in gauging the type of response they are aiming at while hosting a campaign. Hence, they can also predict the returns accurately.

Incorporate voice search methods in your marketing strategy to enhance your visibility and reach to your customer base. Since voice-search technology makes use of AI, the customers searching for results through it are likely to get relatively personalized recommendations from the search engine. The key to successfully leverage voice-search technology is to curate intent rich content for customers. Intent rich content is growing in popularity amongst users as well as search engines. Hence, focusing on your content can definitely get you a lot of traction.

5. Connect through Email

Email Marketing must be a familiar concept to most of you reading this blog. It involves interacting with your audience through email communication. You can carry out a survey to identify your niche consumers and create a bulk email campaign for them.

You can also share invitations for newsletter subscriptions to your audience. This is a great way to attract online customers whenever you launch a new product. You can also keep them updated about the ongoing discount and price cuts that you may be offering on your services.

Through emails, you can announce events such as meet and greets, exhibitions, and even giveaways to attract new customers. You can also use email to map the customer satisfaction rate and ask them to refer you further.

However, you must remember to not go overboard with email marketing as it could be really off-putting for your client base.

Combining the above-mentioned methods can certainly help you in attracting more and more customers online.

Carefully though techniques will help you in the generation as well as retention of new leads. However, we hope that the ones we have suggested turn out to be helpful for you. If they do, let us know how exactly have you benefited from them. Also, do not forget to share these tips with those who you think might benefit from implementing them.

May 24, 2020
How to create WhatsApp Catalog?

WhatsApp was created in the year 2009 by two former Yahoo employees, Brian Acton and Jan Koum. WhatsApp is known for its simplicity and performance. WhatsApp has around 2 billion active users in 180 countries. Alone United States has 68.1 million active users on WhatsApp.

Facebook acquired WhatsApp for $19 billion in 2014 and it is the most popular messaging app in the world. As per current study users spend approximately 195 minutes on WhatsApp each week.

India alone has 400 million active WhatsApp users, which is the highest in the world.

January 2018 WhatsApp launch “WhatApp Business” another standalone app to support small business owners. WhatsApp Business reached 5 million users within one year of its launch.

November 2019 WhatsApp Business added an amazing feature of Whatsapp Catalogs for small business owners. Using this feature business owner can create the catalog which can be shared with people on WhatsApp. Communication can be direct and faster.

How to use WhatsApp catalog on WhatsApp Business

May 19, 2020
What is Google SERP?
Google SERP is not a technical jargon but it is important for all the website owners to understand in detail. Google SERP stands for the search engine result page. When we search for anything in google, google returns us some data in the listing format and each page has around 10 results.

Let us understand this in more detail taking a real-life example. In earlier days when we used to search on google, we get website pages indexed by google for that respective keywords but as Google is changing its ranking algorithms and keeping in the customer in focus, Google has changed a lot of things in home page and now google home is not a list of 10 results but a combination of things which help google to enhance user experience and provide the relevant information they are looking for.

For example, you type a keyword or phrase into Google search engine “Digital Marketing Consultant in India”. When google will returning the results Google will factor many things in the algorithms like user’s location, what location you are searching in?, user browning history, social media activities, youtube browsing history etc., my results for these keywords will be different sitting in Delhi than someone searching for the same keywords stilling in Mumbai.

Google home page structure

Every search engine works in a different way how to provide information to the user. Google dominates the search engine market and that is why we are focusing on Google in this article. Let’s understand what all google uses to make user experience better.
1. Google Ads
2. Google zero ranking or definition rank
3. Google Business listing or Local results
4. Keyword suggestions under the section “People also asked”
5. Youtube video suggestion
6. Wikipedia results
7. Google image suggestion
8. Organic SEO results.
9. Shopping ads
10. News results
Google Ads

Google paid search or Google PPC results are the first thing that you will see when you search on google. Search engine optimization takes time and some people want quick traffic and results so they use google ads.

Google Rank Zero

Google rank zero or P0 which is also known as Position zero is a google rich snippets feature. P0 aims to directly answer searchers’ questions, without needing to click the search result link. It appears above organic SEO listings. I was helping Madhu Instruments Pvt. Ltd. with search engine optimization and we achieve rank Zero in 4 months for the keyword “ophthalmic trephine punch”

Google Business listing or Local results

As discussed earlier, Google is trying to give personalized results to everyone, and google business listing or local result will be different for each user bases on their location. If you are looking for a salon or petrol pump etc google will try to show you the closest option first.

Keyword suggestions or People also asked

When user is searching for a keyword or phrase google offer you to click on more relevant terms which helped other people also find the information they were looking for.

Youtube video suggestion

Google not only index text and images but also index video and voice under the videos. This is a rich snippets feature of google to show relevant information to user and faster.

Organic SEO results

Wikipedia results

Shopping ads

News results

Google Rich Snippets

Conclusion

Google owns 90% of world search, and if you want to be visible and need leads and want to generate leads from your website you can not ignore Google or search engine optimization. Right now Google is not just a search engine but a complete ecosystem in itself. Major products that you are using are owned by google like Google Search, Youtube, Gmail, Blogger, and many more. Only optimizing your website for organic search results will not help you. We need to take the leverage of social media and Rich Snippets that google provides to cover the maximum area of google’s home page.

Please share your feedback below in the comments. If you have any specific topic that you want me to write on please mention that as well.
May 18, 2020