Category: Email Marketing

Email marketing is one of the best ways to engage with your targetted audience. In marketing terms, we call is TTL- Through the line communication, which is highly effective and convert into sales.

Clever Tips to Increase Open Rate in Email Marketing
Introduction

How many emails in our promotional inbox go unread? This is one question that seemingly haunts email marketers very frequently.

If the rate at which your customers open an email is not at par with your expectations, it is highly likely that your email marketing strategy is failing. A poor email opening rate also implies that you will have fewer conversions, which may lead to fewer sales opportunity further affecting the revenue.

To maintain a steady income, bag more sales of products and services, and enhance the market standing of your brand, it is necessary that more and more subscribers click on your marketing mails.

So, what is the trick to improving the open rates of emails? In this article, we are sharing some clever tips to increase the open rate in email marketing with you. We have compiled these tips after interviewing are digital experts. These are a few very fundamental no-fuss essentials that you must keep in mind to get a significantly high email opening rate. Make sure that you go through the article fully to achieve holistic benefits from it.

But before we can hop on to figuring out the tips, let us briefly understand how you can find out the ideal click-through rate or CTR on your emails.

Honestly, the range of ideal CTR can vary largely from one brand to another. This happens because the benchmark and marketing objectives brands also differ. Hence, figuring out a CTR that is ideal for your strategy might be tedious.

Paceco claims that a CTR rate of 10 percent is what marketers should aim for. However, many emails fail miserably in reaching that average.

At the same time, MailChimp 2017 benchmark shared a CTR ranging from 1.25 percent to 5.13 percent across diverse sectors.

So, the best way to determine the ideal CTR for you is to understand the industry averages. Once you have figured out the average, compare them with your CTR with the help of digital analytics or marketing management tools. If you are not at par with the standard CTR, you will have to refine your email marketing strategy.

By following the tips shared below, you can ensure the best results:

Ways to Improve Your Email Open Rate

While the internet is flooded with blogs, articles, videos, and podcast content on this topic, here are a few very simple steps that can guarantee your results:
- Caption To Impress
Having an impressive email subject line is the key. Convinceandconvert.com shares that 35 percent of audiences open an email after reading the subject line. So you know the significance of choosing the right email subject line that can captivate your audience.

However, the art is in doing it subtly. In case your subject line fails to create an impression, 69% of your audience is going to spam the email even before they open it. There is no point in being too smart or deeply existential with the subject line as people do not have the time to give two hoots about either.

While your email subject lines need to be crisp, it should focus on the problem as well as the solution. And, you will likely get a high engagement rate if you can contain your subject line to 3 words (with an engagement rate of 21.2 percent) or 7 words (with an engagement rate of 7.8) percent as per Sendgrid.com.

Try to create a subject line that can trigger curiosity in your audience such as “Facing issues with CTR? We can help.” So, if you are a marketer who is genuinely seeking a solution for low CTR, you will be curious to know the solution. Consequently, you will open the mail to read the content. And, getting the user to do that is the objective. Give them something which resonates with them and is not too complex.
- Audit your Subscribers List
Filtering your subscriber’s list is one of the most essential things to do if you wish to increase your CTR. It involves figuring out whether your subscribers are active or interested in reading your brand mails.

If you consider that emailing your consumer base consistently is the key to ensure that your list stays fresh then you might wish to rethink your strategy. This study by ConvicneandConvert.com shares that a whopping 80% of social media users receive emails or invites that are unsolicited. It is highly likely that some of your old subscribers have deactivated their email accounts or might not be interested in your offerings.

Hence, it is wise to audit your subscriber’s list and lay off the subscribers who haven’t interacted with your content over a period of 6 months or longer. But, before doing so, you might want to win them one last time. For doing so, you can strategize an email campaign that determines if they actually want to discontinue receiving your mails.
Here are some good examples of subject lines you can use for the “win-back” emails shared by Ravan Levesque, a cited Digital Marketing expert by CNBC and Yahoo. You can refer also refer to “Myntra” for examples of how they like to keep in touch with customers through emails.

Another way is to keep communicating with your subscribers by asking them to update their information or your preferences on your website. Besides that, you can also keep checking regularly at how frequently they want to hear or receive any content from you.

You can build surveys around your old customers and reward them for engaging with it. This shall not only increase engagement but also help you to get important insights about your customer base.
- Avoid Getting Spammed
Spam filters have advanced a lot in recent years. However, they are still not accurate in distinguishing emails that are not spam. In such a case, the last thing you want to do is end up in your audience’s spam folder.

Research shows that 21 percent of readers are likely to mark an email as spam even when it is not. This only happens when your email is unable to strick a chord with your readers or they are not interested in your offering anymore. Hence, you need to make sure that doesn’t happen to your email.

You can avoid getting flagged by ensuring to follow a few simples steps. These include ensuring that all your readers have actually subscribed to receive email marketing communication from you. You will also need to ensure that the IP address through which you are sending emails is high-authority and has never been used to share any spam content previously. Get your domains verified and keep coding as clean as possible. Include ways through which your readers can conveniently unsubscribe from your emails if they wish to. Do not click-bait your captions or use too much promotional content in your mails.

Conclusion

Paying attention to these small details will help you ensure that your mails are safe from getting spammed.

So these were a few very handy tips that we wanted to share with you for ensuring that you secure a high CTR Rate. While there is no dearth of steps that could be followed in order to get a reader to open an email, the tips we have shared will offer certain and significant results.

Do let us know if you have any tips or tricks to improve the opening rate of emails. Also shared if we have missed out on any significant point. If you liked this article, do not forget to share it with your peers.
May 7, 2021
How To Use Email Marketing Effectively To Increase Leads?
Introduction

Email Marketing continues to be one of the significant verticals of Digital Marketing for the purposes of business lead generation. It still competes at par with social media and several other forms of marketing even with their growing popularity. It is preferred because email campaigns help marketers to get in touch with the end-users directly. Emails help marketers to easily explain their customers about a product or service.

However, like every marketing strategy, each email campaign does not guarantee success. Just the way each strategy needs to be carefully designed to deliver the desired outcomes, an email marketing campaign has to be strategized in a similar fashion.

So, gather insights from our Email Marketing Experts, we have come up with this guide on How To Use Email Marketing Effectively To Increase Leads. This guide will help you get the best results out of your Email Marketing Campaign.

Let us get started.

Email Marketing best practices in 2021
- Personalize the Email Campaigns
Identifying the source that helps in the lead generation is imperative because every email chain is created to fulfill a different objective. For example, some of your leads may be coming organically from your website but the others may land through your social media channels.

So, when you figure out the source, the email can be personalized to cater to the requirements of your readers. Personalizing emails make the target audience feel that they are being heard. This helps brands in establishing a strong relationship with these prospects.

Consider this: If you receive a marketing email that feels as if it has been personalized just for you, chances are high that you will open it.

However, some people may think that targeting or personalizing the email campaign is tedious and requires too much effort. Thankfully, email automation and some other tools make this job easier. A good email marketing software has several features which come with distinctive segmentation features and tools that focus the source of leads.

Platforms such as Netflix are an excellent example. Netflix targets its consumers and sends them super-targeted emails in the form of subscription or show reminders, suggesting content as per the customer’s liking, and so much more. Knowing and understanding the customer’s expectations is what has sustained the brand so far.

Fwd: 🔔 Reminder: Pope Francis: A Man of His Word is now on Netflix
- Offer Value to Readers
In order to ensure that your emails have a successful open rate where the target audience actually opens and reads them, you must offer value. It implies that the email should focus on offering a solution to a problem through the offers, product, or service that you are highlighting in your email.

Once you have segmented your target audience, you will be aware of the solutions that they are looking for. Hence, you can focus and talk about the solution in your email campaigns. This will help you to build a direct camaraderie with your email subscribers. Once you win the attention of your readers, you can pitch them to your site where they can purchase or learn in-depth about your solution.

Look at this perfect example by Myntra:

Fwd: It’s Raining Deals At End Of Reason Sale!🔥

They are offering value to their customer by notifying them about their ongoing sale where the products can be purchased at lower costs so that the customer visits their website and makes a purchase.
- Right Start and Perfect End
By now you are aware of the solution that your target audience is looking for. You also know what you are going to offer to them. The job is to work on the content of your email campaign. Only the right starting to an email will conclude into the perfect ending.

For instance, you will need to start with the information that describes the gist of your email. However, try to make them catchy (not clickbait ish) just as you will see in the case of a headline of a newspaper article or any video on YouTube. Make the subject of the email impressive. In case the reader is really looking for the service, they will go through the mail and visit your website in the next step.

Consider this example by Adobe:

Fwd: Reduce your workload, reuse your best content

They have kept their content short and to the point. The whole creative is clean, easy to comprehend, and is not bombarded with text. You do not even see the usage of too many colors which gives the email a very consistent feel and does not distract the email subscribers.

The end matters just as much as the start of the email campaign. Hence remember to gauge the mood of the conversation and end it with a formal or casual one-liner along with your email signature.

As per Hubspot, email between the length of 50 – 125 words have a higher open rate. So, you can stick to this word limit to ensure that your email campaigns deliver in accordance with your objectives.
- Keep In Touch With Readers
There are several other emails that your subscriber might be receiving in the course of a single day. Hence, try to be kind to them by pragmatically timing the frequency at which you send them emails. This will keep you from getting lost in their inbox. It is not necessary that you send promotional or transactional emails every time. You can fill in these gaps by informing them about an incentive program, new launches, or simply share a snippet of an informative blog post with them.

The best way to keep your email subscribers interacting with your business is through newsletters. However, the trick is again to time the frequency that even your customers can respect. Also, do not lag on sending newsletters as and when you promise. Loyal readers actually follow business newsletters seriously.

Emails are the easiest way to interact and stay in touch with your customers. We also believe that they are the quickest means for lead generation that translate into definitive outcomes. If you think we have missed any points in these articles, we will be more than glad if you share them with us. Do let us know if you liked the tips shared by us. And, if you did, do not forget to share this with fellow marketers.
April 15, 2021
How to Easily Attract Customers Online?

If you are selling your products or services from a virtual storefront, a strong presence in the digital world along with a potent marketing strategy is mandatory for attracting customers and retaining the old ones.

By using a combination of pragmatic techniques, you can generate both quality and quantity traction for your digital business. You can also increase the conversion rate of the visitors and meet your organizational objectives.

Although, there is no dearth of tactics to attract more customers on a site, to identify the one that leads to the greatest impact can be challenging.

And, to help you deal with this challenge we bring some insights from the leading digital marketers of the industry. These tips, when combined with your digital marketing strategy, will show you how to easily attract customers online?

Easy Ways to Attract Customers Online

Once you have launched your website, endorsed your services, you can start practicing these steps to gain traction online.

1. Leverage the Power of Social Media

Internet users spend a considerable share of their active hours surfing social media websites, browsing through product endorsements, and watching sponsored videos. Hence, it will not be incorrect to say that social media channels play an impactful role in influencing the purchase decisions of the audiences.

Hence, if you overlook the importance of social media in attracting your customers online, there is no chance you will succeed in the pursuit. You can begin by reaching out to your connections on any social media channel. These connections turn into your customers easily as the level of awareness and reliability is already high.

You can post creatives related to your products at regular intervals. Or you could also resort to the Direct Message Marketing method where you sell online by reaching out to people through direct messaging.

You can also look for fan pages that endorse the products or services which are your primary offering. The followers of these pages are your desired audience base. You can reach out to the admins of the fan pages for collaboration. These usually happen on a paid basis but prove to be way cheaper than running advertisements.

You can also run targeted ads on platforms like Facebook. After carrying out a little research with respect to demography, buying patterns, geography, etc. you can run a couple of Facebook advertisements. These ads besides generating leads have a high conversion rate as well because they target a very niche community of users. You can reach out to marketing agencies who can strategize an advertisement campaign for your online business.

2. Build a Strong Content Strategy

You can start writing blogs about the products and services that you offer and post them on your website. You can create topics around the interests of your audience base. For example, if you are dealing with tech products, you can post gadget reviews and tutorials. While you ask your viewers for their opinion, remember to add a CTA with your blogs. Once you have built the appropriate authority in your domain, you can introduce your own brand and products on the platform.

If your content appeals to your viewers, they will automatically get converted into customers by consuming it.

Furthermore, posting these blogs on other platforms besides your websites such as social media channels and other digital publishing platforms such as Medium or Joomag. These sites not only increase the authority of your content but also widen the scope of the audience to which it can reach and create an impact. Sharing blogs on these sites will also create awareness and consideration for your brands and products.

Keep updating your website at frequent intervals and make sure that whatever content you are hosting reflects your brand values, proposition, ethics, vision, and mission very clearly. And, more than anything else, make your content relevant for your audience.

Before you create your content, make sure to list out the objectives that you are expecting the content to deliver. While you chart out these objectives make sure to align them with the organizational goals simultaneously. For instance, you can be aiming to create awareness, generate leads, or convert them into customers. Your content should be curated in a manner to cater to your requirements.

Divide your content as per the stages of a buyer’s cycle and create accordingly. These three stages are awareness, consideration, and conversion. Also, try to repurpose your content as much as you can. For instance, the content for a video can also be used for creating podcasts. Your blogs can be repurposed as social media bytes and there is so much more that could be done.

3. Lure Customers with Referral Incentives

Offering referral incentives to customers is a great way to generate new leads. Providing them the opportunity to recommend or introduce their family, friends, or colleagues to your brand and rewarding them in return is the referral incentive method of digital marketing.

However, it is important that you introduce your referral strategy at the right time to your customers. For instance, if a customer has just made a purchase from your site but the product was not up to the mark, the chances are very less that he would want to recommend your brand to someone else. And, asking for a referral at such a time might simply be the worst move you could pull. Hence, timing your referral strategy correctly is imperative. One of the ways of doing this would be to launch a small customer satisfaction survey or take some time out to review and respond to your customer feedback and solve the concern of your patrons.

The other best time to offer a referral incentive is just as a user visits your website. As the customer is on his way to learn about your brand, you can trigger him into the consideration funnel by introducing a referral reward.

The incentives in the referral program can be offered in many forms. It is important to make sure that whatever you are offering to your customers is relevant and useful for them. For instance, if you are introducing a referral incentive to your potential customers when they visit your website, you can ideally offer them discounts coupons or offers such as BOGO (Buy one Get One). Alternatively, if you are asking for referrals once they have made the transaction on your website, you can offer them some cashback, reward points or e-wallet money.

4. Make use of Technology

One of the sure-shot tactics to attract more customers is to make use of technology. AI, Machine Learning, Predictive Analysis, Voice Search, etc. are examples of such technologies. You can incorporate chatbots on your website to address the frequently asked queries of your visitors. Paying attention to such small details would not only ensure conversion but make sure that your customers keep coming back to your website repetitively.

You can also make use of predictive analytics to forecast the performance of your new launches and foray into markets. Combine it with digital analytic tools and get elaborate reports of consumer behavior, demography, purchasing capacity, etc. Predictive analytics can help marketers in gauging the type of response they are aiming at while hosting a campaign. Hence, they can also predict the returns accurately.

Incorporate voice search methods in your marketing strategy to enhance your visibility and reach to your customer base. Since voice-search technology makes use of AI, the customers searching for results through it are likely to get relatively personalized recommendations from the search engine. The key to successfully leverage voice-search technology is to curate intent rich content for customers. Intent rich content is growing in popularity amongst users as well as search engines. Hence, focusing on your content can definitely get you a lot of traction.

5. Connect through Email

Email Marketing must be a familiar concept to most of you reading this blog. It involves interacting with your audience through email communication. You can carry out a survey to identify your niche consumers and create a bulk email campaign for them.

You can also share invitations for newsletter subscriptions to your audience. This is a great way to attract online customers whenever you launch a new product. You can also keep them updated about the ongoing discount and price cuts that you may be offering on your services.

Through emails, you can announce events such as meet and greets, exhibitions, and even giveaways to attract new customers. You can also use email to map the customer satisfaction rate and ask them to refer you further.

However, you must remember to not go overboard with email marketing as it could be really off-putting for your client base.

Combining the above-mentioned methods can certainly help you in attracting more and more customers online.

Carefully though techniques will help you in the generation as well as retention of new leads. However, we hope that the ones we have suggested turn out to be helpful for you. If they do, let us know how exactly have you benefited from them. Also, do not forget to share these tips with those who you think might benefit from implementing them.

May 24, 2020